Ten Job Search Strategies for 2012

Ten Job Search Strategies for 2012 The holidays are behind us. And maybe youve made a few New Years resolutionsLose weight, save more moneyor maybe look for a new job. There are many simple, painless changes you can make in 2012 to increase your chances of finding your next job. Here are my top ten.Update your resume. The last week of December was one of my busiest weeks ever. People who had no expectations of being sourced for a position and interviewed called me in a frenzy because they had to put a resume together pronto. You never know when someone will want to speak to you about a great opportunity. Update your resume before you need it and keep a list of running accomplishments throughout the year so if someone wants to see your resume quickly you will be ready.Stop ignoring Facebook as a job search tool. I speak to job seekers every day and ask them if they use Facebook as part of their networking and   job search strategy. Usually they snicker or say, I just use Facebook for personal relationships. Job search is about all relationshipspersonal and professional. You never know where your next job lead will come from. Embrace the gray area and blur the lines. A friend is just as likely to introduce you to a great connection as a business colleague. Use tools like BranchOut and BeKnown to optimize your chances of finding key people via the Facebook platform.Invest in a professional photo. With the explosion of social media sites, the expectation is that your photo will accompany your profile. If no photo is there people wonder why. By investing in a professional photo, you can ensure the best angle and lighting and be able to select from multiple shots. And some photography studios can help with hair, makeup, and wardrobe choices. Some can even Photoshop out certain imperfections from the shot.Update your wardrobe. You dont need to make a huge investment. A new jacket, tie, sharp scarf, pin or something similar might be all you need. If your look screams 1985, you could give hiring managers the impression that your skills are stuck in that era as well. Find a style savvy friend to help you update your wardrobe or hire an image consultant to get you on the right track.Join a professional association. Many job opportunities are shared through professional associations. Why post a job to thousands of strangers when you can go to your internal colleagues and advisors and quickly source the best candidates? Being involved in a professional association helps you become part of the inner circle in your professional community.Let someone pick your brain. Perhaps you read the recent Forbes article, No You Cant Pick My Brain, It Costs Too Much recommending you be cautious about giving free advice because doing so means you are devaluing your knowledge. I disagree. Giving free advice could mean more opportunities in the future. Spend 20 minutes with someone to help them resolve an issue and they will remember it. And you will be on the top of their list of people to help in the future. Its possible for someone to pick your brain without them siphoning your entire knowledge base. Dont be stingy with information.Give kudos. Offer endorsements via LinkedIn and other social media sites to people whose work you know and trust. This will keep you top of mind with your network and increase the likelihood that people will in turn help you when you are seeking advice and information.Make time for lunch. We get so wrapped up in work and other priorities that we forget to take time to socialize during the work day. The lunch hour is a time to reconnect with people, share advice, and gather information. This is a critical aspect of career management. The more people that know you and the more people know about you, the greater the likelihood that someone will be able to assist you with some aspect of your career in the future. And if youve been spending your lunch hour with the same 2 people for the past 5 years, nows the time to change that and branch out your inner circle.Buy a piggy bank. For many job seekers money is tight. They forgo a promising networking event or dues for a professional association membership due to the cost. They may fail to realize that for every week that they make poor job search decisions they stay unemployed longer and lose valuable income. Inquire about in-transition rates for professional organizations. Some dont advertise these cost reductions aggressively but do offer a reduced rate for in-transition professionals.Learn something new. Whats trending in your industry? Which of your skills are rusty? What gaps are there between your skills and the needs of your industry? Gaining education doesnt have to be expensive and doesnt necessarily require a formal education. Read industry publications, follow the blogs of industry thought leaders, or make an investment in a class or degree program if you think it is warranted.Heres to your career in 2012 and beyond!